Forbici Salon and Spa
​​​This Chicago Metro Award Winning Salon and Spa specializes in transforming their customers, one client at a time. Led by a powerhouse and awesome human, their mission is to continually evolve in order to help their guests look and feel the best that they can.
One of the biggest challenges in salon and spa marketing is recognizing that not all clients are the same—and neither are their motivations. A first-time visitor looking for a confidence-boosting transformation isn’t the same as a loyal client who prioritizes routine self-care. The bridal party booking group services has different needs than the busy professional squeezing in a quick refresh. Identifying these unique personas isn’t just about demographics—it’s about understanding their habits, pain points, and what truly drives their decisions. A strategic, multi-persona approach ensures messaging, promotions, and experiences feel personal and relevant, turning one-time visits into lasting relationships. In short, when you market to everyone, you connect with no one—but when you define your audience, you create brand loyalty that lasts.
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"The Fuze group has helped me to develop my digital marketing and social media for my company and have been instrumental in so many ways. Our first project was a complete website overhaul. Wendy listened to my concerns and had wonderful new ideas to create a site that has been very effective in bringing new clients to my business. She did an amazing job creating the type of site that combined my vision with her strategic marketing skills. I have been working with Fuze for over 10 years and continue to consult with Wendy for all of my digital marketing needs. I've worked with other companies, but I never experienced this type of dedication to customer service and the complete satisfaction of the end result." Owner, CEO, Forbici Salon and Spa
visit website: forbicisalonandspa.com
Fuze partnered with Forbici over decade ago to create an engaging customer brand and online experience that communicated affordable luxury in a professional atmosphere. Watching this brand's success unfold through all the challenges small businesses face (especially Covid) , has been nothing short of incredible. We continue to reinforce the brand in an ever-changing digital landscape and recently completed a complete brand refresh that included a total website overhaul that included expanded services offerings for bridal parties and a Forbici team page with bios.
The Fuze Group designed & branded a mobile optimized website complete with downloadable menus, strategic landing pages, customizable gift certificates, an online job application and a gorgeous Blog. Our Visual Impact Program also Included: brand identity, print collateral, creative content, social media videos/graphics, a tagline and messaging that leans into the unique Forbici guest experience. The Forbici "F swash" is now a recognized mark of transformation that leaves their guests looking and feeling Fabulous!
Project Scope:
Brand Strategy
Web Design
SEO, Analytics
Branding, Logo Refresh
Tagline, Color Palette
Voice & Messaging
Multi-Channel Campaigns
30th Anniversary Branding
Monthly Blog
Social Media Branding
Creative Content
Print Collateral
Google Business Profile
Campaign Strategy
We created the "Love Your Look" multi-channel campaign targeting age 40+ Forbici guests.
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This included a successful lead capture landing page, created Guest/Staff matching system with a custom forms and social media promotions. this page quickly became second most visited page on the website.
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Monthly Blog
Fuze branded and designed a monthly Blog focused on providing seasonal, educational tips and trends while generating more website visits with targeted links. Engagement continues to grow and "The Benefits of Men's Massage" is the #1 featured snippet on Google.
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Custom branded graphics, research and copywriting.
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"The Fuze Group took our fragmented brand and tied it all together to create a cohesive presence with messaging that speaks to who we really are as a company. Fuze has grown our social and web reach beyond my expectations! Thank you Wendy for your devotion to helping grow your clients business!"
Owner, CEO, Forbici Salon and Spa
