Central Rug and Floors
Over 13 years ago, Fuze partnered with The Iskalis Flooring Group to create an engaging customer brand and online experience that communicated the benefits of the family-owned business vs big box stores. We created a brand design system that would scale as they acquired new retail locations, while focusing on the unique location audience for each store. The branding has consistently conveyed that their extended family of customers are at the center of their values. Watching this brand's success in the communities they serve as they scale their offerings and grow their online reputation, has been nothing short of amazing.
​Project Scope: Web Design, E-commerce, SEO, Analytics, Logo Refresh, Tagline, Brand Identity, Color Palette, Messaging, Custom Branded Multi-Channel Campaigns, Digital Ads, Email Marketing, Sales Kits, Social Media, Signage, Creative Content, Environmental Graphics and GBP Profile Maintenance.
This Chicago metro area family-owned flooring business specializes in transforming spaces, one customer at a time. Led by 3 generations of awesome humans, their mission is to continually succeed through by offering not only high-quality products, but also delivering on customer satisfaction.
Since the original business is located on Central Street, we created a brand mark that not only looked like an area rug but also conveyed that their extended family of customers are at the center of their values.
The Fuze Group designed and branded new mobile optimized websites for each retail location (Central Rug and Floors and Iskalis American Floor Show) complete with catalogs, downloadable forms, strategic landing pages, online job applications and third party integrations. Our Visual Impact Program also Included: brand identity, custom graphics, creative content, social media, short videos/animations and messaging that supports the unique customer experience for each location.
​
"We have used Wendy Barrett (The Fuze Group) for all our branding, online/website work for over the past ten years. We highly recommend her she is truly one of the few people who puts her heart and soul into helping her clients, she is the best" Owner, CEO The Iskalis Flooring Group
"We continue to have a phenomenal experience working with The Fuze Group. Wendy is truly an amazing person who understands every industry is different and puts herself in her clients shoes." GM Central Rug and Floors
visit website: centralrugandfloors.com
​
visit website: iskalisamericanfloorshow.com
​
Imagine an email marketing campaign so effective that over 50% of recipients actually open it—double the industry average. That’s not just inbox clutter; that’s engagement. We recently created a new strategic marketing plan that focuses on email marketing segmentation and targeting. High open rates mean your message is landing with the right audience, driving more clicks, conversions, and ultimately, higher ROI. For our retail clients, this translates to more foot traffic, increased online sales, and a measurable lift in customer retention. With strategic targeting, compelling content, and data-driven optimization, email marketing isn’t just another touchpoint—it’s a revenue powerhouse.
Monitoring key metrics—like user behavior, traffic sources, and conversion paths—gives businesses the insight they need to fine-tune strategies, maximize engagement, and boost ROI. For our clients, this means understanding what’s working, identifying opportunities, and eliminating guesswork. Whether it’s tracking button clicks, analyzing top-performing pages, or refining ad spend, GA4 turns raw data into actionable growth. Today it’s all about smarter marketing, and that starts with the right metrics. The Shop Flooring pages and newer Design Inspiration pages continue to be top-ranking pages organically in the local pack for both locations.
.png)
In retail, a high-converting landing page is the core of any successful campaign—especially when paired with email triggers and automations. Studies show that personalized, automated emails drive up to 320% more revenue than non-targeted campaigns, but without a strong landing page to seal the deal, that traffic goes nowhere. A well-crafted landing page ensures a seamless customer journey, reinforcing the email’s message with clear CTAs, persuasive content, and an effortless lead capture process.